Understands Clients' requirements :  

Insurance brokers are trained to understand and be able to match available policies in the market to their client's requirements as well as to advise them on such policies. Their independence and detailed insurance knowledge, ensures that they provide complete and in depth advice on a whole range of options, from different insurance suppliers to meet the client's insurance requirements.  

All brokers are required to retain their independence form insurance suppliers in order to be in a position to act in their client's best interests.

Unlike many other intermediaries who receive commission both from the buyer and the seller, insurance brokers only receive commission from sellers. When a client uses the services of a broker, the insurance cover purchased is no different in price to that purchased by a buyer directly form the insurer. What happens is that costs for distributing the policy, which are fixed, are shared between the insurer and the broker.

Another client function of insurance broker is that of claims handling, which in many cases is also offered without charge. The professional relationship between broker and insurers ensures that client's claims are processed efficiently and expeditiously.

An insurance broker's office is a centre offering a variety of insurance policies form different insurance companies for the clients` varied needs. Having one point of advice on insurance facilitates insurance purchases for the buyer and ensures that covers are arranged to fit the buyers' requirements.

Thus the principal aim of a Broker is to foster a better understanding between the Insured and the Insurer .